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How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
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Let me be direct - this is quite probably the best book on becoming rich through enterprise ever written. Yes, I know what I'm saying - I've read a few over the years including 'the classics'. But for sheer quality of content and utility and readability nothing touches this. Don't be put off by the title either. It was actually intended as a parody of similarly titled books which the author pokes fun at. To his dismay however, people took the title seriously. Or was this a cunning marketing double-bluff?
It's not just that it is very well written as you would expect from a best selling biographer and increasingly respected poet. Dennis cuts the bull, and tells it to you like it is. He actually tries to put the reader off setting up a business - knowing perfectly well of course that the truly entrepreneurial won't be deterred in the slightest. He does give pointers though - critical things you must and must not do. More importantly, he spells out what it takes to succeed and with greater clarity than I have ever experienced from any 'enterprise' themed book.
He explains that you cannot become rich painting by numbers and gives you the hard stark truth about how it's done. In so doing, smashing the cruel hoaxes and money making scams of so many charlatans. He explains for example why most books on the subject are simply not to be taken seriously. In doing that alone, he has done a considerable service. But he does much more than that.
Dennis manages to both set the bar high whilst also really inspiring you. He is a quite fascinating character, cleverer than he pretends to be, and full of paradoxes. The fact that he is one of the richest self-made entrepreneurs in Britain, and that he came from fairly humble origins financially, and so did have to come up 'the hard way', gives his lines extra authority. If he doesn't know how it's done, no one does.
The only slightly disconcerting thing about the book, are several opaque references to 'the dark side', 'the sharp slither of ice' which must grow from within if you are to succeed. You are almost waiting for him to appear in a puff of smoke and sulphur with the scroll to sign your name in blood!
Seriously though, if you want to make money through enterprise, and you can only be bothered reading one book - this is the one.
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Excellent and humerous look at what it really takes to succeed in business from someone who by any definition is an expert in the field. I laughed out loud at some of the comments and the author puts both himself and the topic into a realistic perspective
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Ha! Isn't there anything he touches that doesn't turn to gold? Well yes, there is and Felix takes the trouble to tell us not just about his successes but his failures too on what could sometimes be a rocky road. Professor Charles Handy - author of 'Organisations, Work and Management' - would have classified Mr Dennis as the spider residing at the centre of his empire's web, controlling, encouraging, manipulating, investing and scheming with one aim in mind - the profitability and expansion of the company he built from scratch that took on some of the biggest names in publishing and won. And as with his poetry, you quickly discover the man's innate and mischievous ability to see the funny side of life whilst enjoying it to the full. I'm into my second read of this book and enjoying it immensely. I'd urge any prospective buyer not to hesitate.....it's a keeper.
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I read this book non-stop as soon as it popped through the post slot in my door. It is witty, funny and straight forward. No self-help... just cold hard facts on how to get rich and I loved it. Far better than any other book I have read on how someone can build wealth... after all, as Felix Dennis states, ''Getting rich is a knack... a knack that can be acquired!'' 5 stars from me. Excellent reading! I'd work for Mr Dennis any day with 1000% commitment.
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First, a warning: this book does not tell you "how to get rich", despite the confident title. What it does instead is tell the reader how the author, Dennis, amassed his fortune.
Dennis is witty, always, and a great story-teller. He tangentialises frequently, and so the book is not for the reader who wants strict bullet-style writing.
But why have I given it 5 stars, if the content is clearly not what it says on the tin? The reason is that everything Dennis has to say will help you on the road to riches. There are 101 books that tell you how to start a company, how to hire an accountant and a solicitor, et al, but Dennis tells you everything those books won't. He talks about wooing clients, hiring the best, and how to spend your money.
This book should be on every entrepreneur's shelf, dog-eared and smudged. I cannot recommend it enough.
 
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
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